Customer Marketing Manager Required in Dubai - Dubai
Reporting into the Penfolds Senior Customer Marketing Manager the Penfolds Customer Marketing Manager, MEA, is a new role within the Penfolds International team. This role is responsible for the local market brand development (Middle East & Africa). The successful candidate will strive to drive success and growth, to increase demand at the distributors, retailers, and trade customers’ level and to strengthen the TWE Marketing ambition to put consumer experience at the heart of marketing and drive growth in strategic markets through effective Trade Marketing activities and collaboration with the Commercial Teams.
This will include the customization of global / regional brand strategies into activities / programs, that ladder up to volume and value budgets.
Some of the responsibilities of this role include:
Deliver the Penfolds Customer & Trade Marketing Plans focusing on Rate of Sale driving activity and delivering to ROI metrics
Lead or adapt asset & message creation, Sales, Distributor & Retailer engagement, Collateral design, Customer & channel selection and Executional excellence.
Project Management: End to end activity ownership including budgeting, ideation, execution & evaluation
Integrating On Premise, Off Premise and E-Commerce programs into a comprehensive brand plan and strategy
Align customer marketing initiatives with brand and market priorities through collaboration with brand marketing, commercial teams and external partners within the annual planning processes
Utilising insights to develop shopper marketing initiatives that address the fundamental needs of specific market and retail partners
Developing programs that provide a source of differentiation for both the supplier and the retail partner
Build strong relationships with internal and external stakeholders to ensure clear communication, direction and execution of strategies and marketing programs
Be the voice of the customer, creating activations that satisfy their needs as well as align with the Penfolds regional strategy
About you
We are looking for an experienced Customer Marketing Manager who has strong experience in Luxury brand management or trade marketing experience.
Degree or diploma in Business, with emphasis on Marketing & Business
WSET or similar wine education desired
Fluent in English is a must
Strategic thinker that can see beyond the day-to-day grind to help reach marketing and sales goals, create a stronger brand, and improve the brand experience
Good understanding of various marketing and sales touchpoints
Experience creating and executing marketing campaigns and programs that drive sell through and depletions
Proficient skills set and experience in budget controls, evaluations, analytics, and interpretation to determine marketing effectiveness and ROIs
Strong project management & planning skills; excellent time-management skills and ability to multi-task while managing cross functional demands
Ability to build, manage and maintain effective stakeholder relationship, experience in managing agencies
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